Description
* Description: Understand your economics deeply enough to price with confidence and scale without leaks. You will build a bottom‑up model for acquisition, delivery, and retention costs that ties to contribution margin. The course shows price testing methods that respect ethics and customer trust. You will segment by willingness‑to‑pay and bundle features to avoid discount dependence. Scenarios stress‑test break‑even points and cash runway under realistic swings. A cohort‑based retention view prevents averages from hiding trouble. You will design value metrics and packaging that scale with usage patterns. Marketing, sales, and finance will share one sheet and one definition of profit. Case studies cover SaaS, services, and hybrid offers. The output is a pricing narrative you can explain in one slide and defend in detail. Confidence replaces anxiety when the numbers add up.
* Format: Step‑by‑step videos, financial model (Sheets), price test scripts, and packaging playcards.
* Duration: 3 hours of content + 2 hours of modeling practice.
* What You’ll Learn: Contribution margin, CAC/LTV realism, segmentation, packaging, value metrics, and scenario modeling.
* Target Audience: Founders and operators who must price, package, and forecast with clarity.
