Description
* Description: Build a go‑to‑market that matches your buyers’ real journey, not an internal org chart. You will select primary channels, define offer ladders, and write experiments with clear stop/continue rules. ICP signals guide your channel picks so spend doesn’t drift to vanity audiences. The roadmap connects message, asset, and metric for every stage—awareness, evaluation, purchase, and expansion. You will design handoffs between marketing, sales, and success using clear entry/exit criteria. A demo and content matrix keeps teams aligned on what to create and why. Capacity and budget ladders keep targets ambitious yet feasible. You will layer partner routes and community plays where they make sense. Dashboards focus on leading indicators that predict pipeline, not just lagging vanity graphs. The template includes a 90‑day launch plan with weekly checkpoints. By the end, you’ll hold a roadmap you can defend and execute.
* Format: Video modules, channel/offer planners (Sheets), dashboard templates, and a 90‑day GTM calendar.
* Duration: 4 hours of lessons + 3 hours of planning labs.
* What You’ll Learn: Channel selection, offer architecture, stage mapping, cross‑team handoffs, metrics design, and launch cadence.
* Target Audience: Early‑stage teams and new product lines needing a practical, metrics‑first GTM.
