Description
* Description: Stop competing on the same features and explore uncontested demand with a structured discovery lab. You will conduct quick interviews, scrape public signals, and map non‑customers who reject current offers. The lab turns insights into value curves so you see where to raise, reduce, eliminate, or create factors. Facilitated exercises reveal hidden “jobs” customers hire awkward workarounds to perform. You will prototype a simple concept statement and test it with fast feedback instruments. A kill/advance matrix clarifies which ideas earn more research and which you drop immediately. Portfolio thinking prevents all bets from clustering on the same risk axis. Budget envelopes align experiments with a realistic spend ceiling. You will learn how to narrate a blue‑ocean move to boards and teams without buzzwords. The goal is to create differentiated value, not louder parity. You leave with a shortlist of asymmetric bets and a plan to test them.
* Format: Discovery exercises (Miro boards), interview guides, value‑curve builder (Sheets), and pitch one‑pager template.
* Duration: 5 sessions × 60 minutes, self‑paced or team‑facilitated.
* What You’ll Learn: Non‑customer discovery, jobs mapping, value‑curve design, experiment portfolio, and narrative framing.
* Target Audience: Strategy leads and product managers seeking meaningful differentiation beyond feature races.
