Description
* Description: This 7‑day strategy sprint helps you craft a crisp market position without stalling in endless research. You will define the competitive arena, name your ideal customer, and translate vague strengths into a single compelling promise. The sprint uses time-boxed activities so busy teams make decisions instead of collecting slides. You will map customer jobs, pains, and gains, then stack your capabilities against them to surface a defensible edge. Signal checks validate the story with publicly observable evidence rather than wishful thinking. You will write a one-sentence position, a three-line proof, and a tagline that aligns with your offer architecture. Benchmark cards show what strong vs. weak positions look like across categories. The sprint includes a friction audit to remove confusing claims from your website. At the end, you will own a positioning memo that guides design, sales talk tracks, and hiring. Everything fits in a week so momentum stays high and consensus is real. The goal is clarity that survives meetings, not just a canvas filled with sticky notes.
* Format: Video lessons, interactive worksheets (Notion + PDF), comparison cards, and a memo template.
* Duration: 7 days, 60–90 minutes per day self-paced.
* What You’ll Learn: Market definition, ICP clarity, jobs-to-be-done mapping, proof development, positioning narrative, and friction audit.
* Target Audience: Founders, strategy leads, and small teams needing a fast, defensible position without a long consulting engagement.
